Some call this guerilla marketing, some would call it Newsjacking… But for those who follow the movements of this marketing (and basketball) guru, this is just vintage Steve Nash.
In this video, Nash uses the announcement of being traded to the LA Lakers to launch his New Team New Company on YouTube. Naming his video in this way will cleverly capitalise on the inevitable search traffic surrounding such a high profile NBA all-star partnering up with multiple finals MVP Kobe Bryant.
A month later and here are the top 5 things I’ve talked about since returning from the US 8 Cities in 14 Days Melbourne Los Angeles San Francisco Mountain View New Orleans Austin Detroit New York … Then I shot
A month later and here are the top 5 things I’ve talked about since returning from the US 8 Cities in 14 Days Melbourne Los Angeles San Francisco Mountain View New Orleans Austin Detroit New York … Then I shot
It’s taken me six years of planning, but I finally made it to Austin for SXSW 2013. Here’s a brief slide deck featuring a few things I took away from the experience.
It’s taken me six years of planning, but I finally made it to Austin for SXSW 2013. Here’s a brief slide deck featuring a few things I took away from the experience.
Ha, good on him.
Genius.