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Engineering Serendipity

How we designed Asia-Pacific's most influential technology festival to catalyze meaningful connections at scale.

Timeline

2016 - 2019

Impact

15,000+ attendees from 14 countries

The Challenge

In 2016, despite Australia's strategic position between Silicon Valley and Asia's emerging technology markets, there was no mechanism for meaningful connection between these ecosystems. Traditional business events weren't creating the lasting relationships needed for true innovation exchange.

Cultural Barriers

Bridging distinct business cultures across Asia-Pacific

Scale Challenge

Creating intimacy within a large-scale event format

Location Reality

Establishing Gold Coast as a serious technology hub