Telos

Purpose-led creative studio in the heart of Africa

Meeting Robyn-Lee Ghaui through the Syntropic Enterprise community was like chatting with a random stranger in a foreign city, only to realise they’re actually a distant relative. Everything is brand new, yet strangely familiar.

Softly spoken but fiercely focused on protecting the planet, the native Tanzanian chose the name perfect for her creative studio: Telos, meaning purpose.

So with just a name and a Zoom connection spanning the Southern Hemisphere, we began a journey of building a new brand.

Fortunately, Robyn’s enthusiasm and creativity spills into everything she does, so reading through her responses to my Brand New Brand Questionnaire was almost as fun as doing the work itself.

Those answers led to these mood boards…

Which led to these early brand development concepts

Which eventually led to an unmistakeable winner - the North Star, which you can now see in both basic and global forms across the live Telos website.