Rain Protocol

Mar 16

During a gold rush, sell shovels.

One of the best things about working on bleeding edge technology is the opportunity to collaborate with insanely smart people.

One of my all time favourites is David Atkinson, who I first met while we were designing the BullionFX DeFi platform in early 2022. After finishing up on that project, David kindly invited me to meet the incredible team building his pride and joy - Rain.

I won’t bore you (or embarrass myself) by attempting to explain everything that Rain can do.

Let’s just say that:

…while 97% of the world was still figuring out how to download their first crypto wallet…
…3% were rushing to launch and dump the latest meme token…
…and maybe 0.1% we clever enough to make that a bit easier by developing the infrastructure for people to rapidly launch their own token…

…David and his team were already hard at work building a factory to build token building factories.

In short: Rain are maniacally focused on making this technology accessible to everyone.

So despite understanding less than 12 words per conversation, I dove headfirst into this incredible brief.

From humble beginnings…

Beginning with a few random elements the team had already collected, I went back to first principles.

What exactly IS Rain?
Who do we expect will be the primary / secondary / tertiary users?
Despite being based in Web3 / Blockchain, how can we position this in a completely different project category, compared to the myriad of black and purple NFT websites flooding the internet right now?
And how might we build a visual language to represent such meta concepts that will undoubtedly morph and pivot over the next few years of development?

You know… Just the really easy questions to begin with.